The graphic links to the content of our press kit pages (not the actual pages themselves) if you click the words. Some of the links go to other websites, and are NOT print ready, so you will have to copy the text into MS Word or Works and reformat it as you see fit. Cite EVERYONE properly please. Some of them are very LA-specific (Bios, Mission) so use these as a model to write your own.

The press kit must be perfect. Pick a volunteer to develop this who works in PR or in an occupation where he/she is responsible for many presentations and memos. Spell check it. Then spell check it again. Use a consistent look and feel (fonts and sizes, etc.) on every page. Print on great paper. Have some volunteers who are great writers proof it. Use high quality folders, and include a business card if possible. We printed really nice business cards right at home on Avery business card stock.

One side of the folder contains papers about Pagan Pride, the other side focuses on documents about Paganism. The point of the press kit is not to write the whole story for the reporter, but most of it! Any reporter who is working on the weekend to be at your event is going to have a very early deadline, is going to have to rush back to a closed office, or home, to write the story, and has already probably worked the whole week and is putting in overtime. Any relevant material that you can provide them not only greatly assists them in writing the story, it reduces the risk of less relevant information getting into the story. Even order can be important, we wanted the FAQ and the legal precedent to have priority over other documents so they were in front.

Please note for Mission and History, and Director's Biographies: Should you choose to use similar documents in your kit, they should be on letterhead, so make yourself up nice letterhead for your chapter.

So use it, improve it, run with it. We are sharing this because we want every event to be as successful as we were, or more so.